Threads as a gateway to mass adoption of open social web


Convener: Georgia Mountford-Blake (@georgiagemo@mastodon.social)

Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:

Evaluation of Threads as a gateway to fediverse

Reasons to encourage mass adoption:

  1. early adopter / first mover advantage (less saturation/competition)
  2. easier content format for creatives & activists (text-based, multi format, img/vid/links)
  3. easier engagment (conversation centric + active user-base)
  4. direct reach (freedom from algorithms)
  5. “own” your audience (export/import your social graph)
  6. freedom from destruction (not beholden to ONE entity)
  7. freedom from censorship (instance-specific community guidelines)
  8. openness / cross-comptability (open APIs?)

Drawbacks preventing mass adoption:

  1. lack of active userbase “my audience / my friends arent there”
  2. technical barrier to entry “it’s confusing / nerdy / difficult to get started”
  3. poor/boring/overwhelming initial experience (ie. fire-hose & rabbit holes)

Comparing fediverse platforms

  • Threads:

    • has 1, 2, 3 (maybe 5,6 in future) - [NOT 4,7,8]
  • Mastodon:

    • has 1,2,4,5,6,7,8 - [NOT 3 (yet)]
    • but also A, B, C <— note: “Mammoth” app helps with C
  • Bluesky:

  • Twitter: