Threads as a gateway to mass adoption of open social web
/2024-03/session/5-i/
Convener: Georgia Mountford-Blake (@georgiagemo@mastodon.social)
Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:
Evaluation of Threads as a gateway to fediverse
Reasons to encourage mass adoption:
- early adopter / first mover advantage (less saturation/competition)
- easier content format for creatives & activists (text-based, multi format, img/vid/links)
- easier engagment (conversation centric + active user-base)
- direct reach (freedom from algorithms)
- “own” your audience (export/import your social graph)
- freedom from destruction (not beholden to ONE entity)
- freedom from censorship (instance-specific community guidelines)
- openness / cross-comptability (open APIs?)
Drawbacks preventing mass adoption:
- lack of active userbase “my audience / my friends arent there”
- technical barrier to entry “it’s confusing / nerdy / difficult to get started”
- poor/boring/overwhelming initial experience (ie. fire-hose & rabbit holes)
Comparing fediverse platforms
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Threads:
- has 1, 2, 3 (maybe 5,6 in future) - [NOT 4,7,8]
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Mastodon:
- has 1,2,4,5,6,7,8 - [NOT 3 (yet)]
- but also A, B, C <— note: “Mammoth” app helps with C
-
Bluesky:
-
Twitter: