Is It Possible to Create a Large Social Company That Pays Good Salaries and Can Raise Capital That Is Structurally Incapable of Enshittifying?
/2026-04/session/9-a/
Convener: Johannes Ernst (@j12t@j12t.org, @j12.org)
Participants who chose to record their names here:
- @anca@mastodon.xyz
- James Marshall (@jamesmarshall@sfba.social)
- Julian Lam (@julian@activitypub.space)
- Anthony Zone (@ozoned@btfree.social)
- William (@wjmaggos@liberal.city)
- Aaron Klemm (@aklemm@mastodon.social)
Notes
Some possible criteria:
- prevents the project from turning into what we hate about “Big Tech”
- prevents “Big Tech” from taking over the project (eg acquisition)
- prioritizes the needs of users over the wants of purely financial investors
- is more than a specialized niche project, and
- still produces comfortable salaries for its employees and
- reasonable returns for its investors.
Some concepts being posited:
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A company that produces only Open Source Code is harder to enshittify
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BlueSky is a Public Benefit Corporation, meaning that they can make decisions not only in the financial interests of the company & its shareholders, e.g., they can prioritise their social good mission instead of financial interests, but they have VC’s that will need to get back their investiment and much more.
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Corporate structures matter (for funding sources, operating proesses, stakeholders)
- Public Benefit Corporation
- Publicly traded companies with shareholder restrictions / voting restrictions
- Non-profits
- Co-ops / worker or community owned cooperatives / platform coops
A non-profit structure does not guarantee against enshittifications / sellouts, as an example, Mastodon has publicly stated that Eugen actually privately held the Mastodon brand, its associated properties, and the social network — Mastodon had to buy these from Eugen as part of a €1M one-time payment to Eugen.
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https://blog.joinmastodon.org/2025/11/the-future-is-ours-to-build-together/
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So prior to this, Eugen could have theoretically sold “Mastodon” but not the non-profit/legal entity.
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Johannes: The people who create governance processes typically try to advantage themselves.
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Diego asks: What if the enshittification starts at the political level?
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Raising capital is inherently linked to the corporate legal structure, I don’t think you can escape that.
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Companies are made up by the people and processes that control them, let’s flip the script and ask “is enshittification a side-effect of the human condition?” in that, is any human truly selfless? Or do we all do things that advance our own interests?
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Johannes: Book Recommendation: “The Evolution of Cooperation” - Answers some deep questions about selfishness and cooperation. These folks ran some experiments with results that optimizing for cooperation is better for you, ultimately. Link
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Another book recommendation: The Revolution will not be Funded