Convener: Ozoned (@ozoned@social.ozoned.net

Participants who chose to record their names here:

• Jim DeLaHunt (@jdlh@mstdn.ca)
• Ian Forrester (@cubicgarden@mas.to)
• Scott Jenson (@scottjenson@social.coop)
• Jayne Samuel-Walker (@tcmuffin@toot.wales)
• Mark Corbett Wilson (@mcorbettwilson@mastodon.social)
• Johannes Ernst (@j12t@j12t.social)
• Cagan Mert Islek @islekcaganmert.me
• Pippa / Phil (@philcowans@universeodon.com)
• Babette Knauer (@babetteknauer@mastodon.social)
• narF … (@narF@mstdn.ca)
• Salim (@saintsal@mastodon.social)
• Walter Selent (@walter@selent.ca)

Notes

• Selfhosting vs hosting providers.
• Marketing to non-technical people, cards for people willing to learn.
• Mark: Marketing methods and content to help people onboard their friends and associates.
• Scott: the “meta-idea” of getting people to use Fediverse content without the burden of getting on the Fediverse: picking an instance, creating an account, etc.
• Cagan: maybe we can attract Web3 enthusiasts to move their work from a blockchain foundation to a Fediverse foundation, and AT Protocol developers who stick with it for the simplicity of SDK. The more developers we can get to the Fediverse ,the more of their users they will bring along to the Fediverse.
• Ian: we need to have communities that benefit from this. e.g. position it as “to interact with the town square, or the library, you need this Fediverse account”.
  • e.g. gath.io is a service people sign up for to get one benefit, but it is also federated.
• Ozoned: e.g. a local martial arts studio could offer social media training, and students get a Fediverse account as a side effect.
• https://newsmast.org/
• Sal:
  • Growth through integrations works – just look for users on the other side.
  • People join networks for other reasons than ideology too. most networks grew through having something to see (ie. twitter grabbing celebs):
  • “Power laws”. There are always a small core of people who drive growth.
  • We worry about adoption friction, but the flipside of that is adoption force. normally focusing on the latter is what drives growth.
• Jim @jdlh: we are at Fediforum because we find the Fediverse intrinsically compelling. Because we find a tech subject compelling, that makes us “geeks”. But the “people who aren’t geeks” by definition adon’t find the Fediverse intrinsically compelling. They have their own goals. We appeal to them by understanding their goals, helping them achieve their goals, using Fediverse as a channel or conduit.
  • We have to put ourselves in the other person’s frame, and understand their goals.
  • Their frame will be different than our frame.
• Ian makes a point about Fediverse and activitypub as infrastruture with it everywhere.
• Useful tool for expanding your fediverse network: https://followgraph.vercel.app/