Convener: Samir Al-Battran (@samir@m.fedica.com)

Participants who chose to record their names here:

• Jon Wesselink (@jon@m.fedica.com)
• Johannes Ernst (@j12t@j12t.social) (for a bit)
• Mike Weston (@mweston@mindly.social)
• Anca Mosoiu (@anca@allpeep.social)
• Georgia Mountford-Blake (@georgiagemo@threads.net)

Tags / links to resources / technology discussed, related to this session:

Fedica is a social media management and discovery tool focused on the Fediverse and bridging with legacy social media.

Website: https://fedica.com

Notes

Scheduling:

• We support 11 platforms, and are the first to support 4 major federated platforms: Mastodon, Bluesky, Pixelfel and Threads.
• Fedica supports native crossposting and scheduling across platforms with customized posts for each platforms.
• Rather than crossposting on Threads to Mastodon, for example, with Fedica you can tweak your posts for the different networks, like changing the media and tagging users or adjusting your message per platform.
• When crossposting, our scheduler shows you character limits by platform so you’re guided and able to post a long-post and a thread at the same time to cater it to each platform.
• Use Content Queue Pipelines so you can create schedules for different content or platforms. (Eg: News for text platforms, Video for video platforms, content for America vs. Australia).

Analytics:

• Basic analytics + relationship building analytics: Having the deepest understanding of your audience using demographics and stats about followers and engagement to know what they like.
• Which accounts engage with you the most? We use demographic algo in our analytics to connect your engagement stats to the people who like your best performing content.
• This lets you know what content to use to target the people you want to connect with!
• Compare your audience and content analytics by platform, Mastodon, Threads, X (Twitter), etc.

Analyzing Audience:

• We built custom algorithms for mapping audience and providing audience demographics so you can understand your people on different platforms.
• Track your followers, where you’re losing them or gaining them across the world.
• Segmentation: Group your audience by demographics and more to pinpoint groups in your followers to get answers you don’t know about your followers. (Eg: CEO’s with 1000 followers in the USA for a conference you’re hosting in New York. Who are they and what percentage of followers are they?).

Community Building:

• Search for people on Mastodon, for example, by finding all the people by their characteristics: words in bio, words they post, demographics, etc.

Talks about possible Nostr support and Bluesky Analytics in the future.

Wanting to post something once and have it go to other platforms (which is simple with Fedica’s custom crossposting function).

Use case example: For RSS feeds, Mastodon is the source, for example, but you just need to choose the other platforms and it will copy those RSS feed posts to those platforms using Fedica’s Pipeline Content Queues.

Tools are limited to the API access to each platform, but we take each tool to the max and add capabilities fast (being the first to support the top Fediverse platforms, scheduling threads on X, Bluesky, Threads and Mastodon, etc.).

Someone is building a photo and video sharing app, and was excited to see you can get the word out so easily across platforms. In this case, we looked at the account search tool (Search & Explore) for Mastodon and X, which would help them outreach and get the word out by searching people by demographic or account characteristic.

How to post on Instagram: Limitations with Instagram and Facebook API with business accounts. All you got to do is make a Facebook page as your “Creator” account on Instagram, then you can use our app to post and get analytics.

Looking at the bot detection tool called Quality Audit on Mastodon and X.

Showing growing and shrinking audience based on geography (Growth and Decline tool).

Targeting audiences in different regions of the world with time-zone targeting. Just set up your Content Pipeline Queue in the calendar to post to those posts to that time zone on the relevant platform.